RESPECT Trainer Program

Unlock the coaching capability within you and your organization

RESPECT Coaching Styles™ is the first and only comprehensive, research-backed coaching framework that makes coaching skills available to anyone.

Our certification program equips leaders and coaches to expand their own coaching mastery and to train others in this groundbreaking model.

For leaders, our program gives you the tools to build a true coaching culture in your organization. With the framework, training, assessments and AI technology, RESPECT is quickly becoming adopted as the coaching culture operating system of choice.

For coaches, this program opens up possibilities you didn’t know existed. It stretches you in new ways and helps you expand beyond stylistic ruts. Reach new depths with your clients and become the coach they need you to be, but don’t know how to ask for.


Live online interactive classes


5 half days
 over 2 weeks




RESPECT Certified Trainer™
20 CCEs through ICF

The Science behind RESPECT Coaching Styles™

RESPECT Coaching Styles™ is an award-winning, research-based framework that breaks down exactly what happens in great coaching. This groundbreaking framework is derived from academic research using the most rigorous, well-respected qualitative research methodology. 

Using the strictest quantitative methods, independent analysis shows that the RESPECT Coaching Styles assessment meets the highest psychometric standards – yielding the first and only tool to effectively measure how great coaching comes to life.

New research also shows that 90% of people quit their jobs because of their leaders’ coaching style gaps. This has huge implications for an organization’s cost to fill roles, engagement levels, and overall ability to perform.

Program Experience

Your Instructor

Interactive Classes

Hands-On Experience

Beyond the Program

RESPECT Coaching Styles™ are transforming the way we work and live.

Explore the transformations experienced by individuals and organizations who have adopted the RESPECT Coaching Styles™.   

Job satisfaction jumped 180% in 3 months

Before RESPECT, my view of coaching was incomplete, I just didn't know

RESPECT changed my life

The biggest impact out of coaching in the shortest period of time

Upcoming Program Dates

Oct 8 – Oct 18, 2024

Meets at 11am-3:30pm Eastern time on Tues 10/8, Thurs 10/10, Tues 10/15, Thurs 10/17 and Fri 10/18 

Feb 13 – Feb 27, 2025

Meets at 11am-3:30pm Eastern time on Thurs 2/13, Tues 2/18, Thurs 2/20, Tues 2/25, and Thurs 2/27

Unlock the tools to become a more powerful changemaker in every conversation.

Pay in full:

Secure your spot:
$200 deposit

Meet David

I felt insecure. 

In my first coaching class, I sat across from my coaching practice partner trying to grasp how to frame these things called “powerful questions”. The instructor came by, so I asked, “How do I shape these types of questions?” “Just feel your way through it. It just comes with experience,” he said.

He probably noticed my blank stare. He continued, “Just keep asking questions – great questions, powerful questions, thought-provoking questions.” Still not much help.

Sure, I did my best, just like you are. But I wanted a system to help me understand and organize my coaching interactions. 

I stumbled through without it. My instructors told me I was doing great – top of the class, but I felt like I was groping around in the dark. 

Over the next couple decades, I coached – a lot. I taught coaching. I helped others teach coaching. But coaching still felt untethered, ungrounded, and adrift – even though it’s an incredibly powerful approach.

I’ll admit, the lack of groundedness annoyed me. The lack of research annoyed me. And the lack of a comprehensive framework annoyed me. 

When I began my doctoral work to investigate the possible existence of coaching styles, I didn’t know what I’d find – I just knew I had to look!

After discovering the seven RESPECT Coaching Styles – I felt excited, then pissed!

I felt excited because I finally had words and a framework describing how to ask great coaching questions. But I felt pissed because of the hundreds of thousands of people who’d gone through coach training without this knowledge.

After 25 years of executive coaching and getting my PhD in business by researching coaching, I finally feel confident about how coaching works and how to teach it to others effectively. I’m excited to have you join me in this journey – because you won’t have to grope around in the dark, like I did – and there are countless lives you’ll positively impact because of it!


RESPECT Coaching styles is an innovative framework that illuminates how great coaching works to make everyone, everywhere, an instantly better coach.

Yes! Unlike most coaching methodologies that are based on anecdotal evidence and personal experience, RESPECT Coaching Styles emerged from Dr. David Morelli’s research, which sought to understand whether coaching styles exist, and if so, what they are. 

Dr. Morelli’s research utilized the grounded theory approach, which means that rather than trying to prove a theory by collecting data in support of the theory, the theory emerges from the data themselves. He specifically used the Gioia methodology to analyze the data, which is the most rigorous, well-respected approach to qualitative research and which meets the standards for peer-reviewed journals. 

His analysis uncovered exactly 7 distinct styles that accounted for all the data. That’s research-speak for “The results were remarkably reliable and cohesive!” These results have vast implications for our understanding of coaching and communication.

The RESPECT Trainer Certification Program is an intensive, accelerated training in RESPECT Coaching Styles – how to use them and how to teach them.

You’ll quickly become fluent in all the styles and able to flow between them consciously. As you level up your own coaching, you’ll also learn the most effective way to foster coaching capabilities and build a true coaching culture within an organization.

Upon completing the certification process, you’ll be eligible to deliver training on the RESPECT framework. 

Most other coaching frameworks and programs emphasize just 3 of 7 styles. That’s less than 43% of what it takes to become a masterful coach! 

RESPECT Coaching Styles is the only coaching system to give you the full suite of styles and show you how to move effortlessly between them. You’ll learn exactly how to get transformative results for yourself and others, in a straightforward way that unlocks your coaching potential – no matter where you are in your coaching journey.

The framework is simple to teach and learn, allowing for quick development of coaching capability at scale.

With the other tools in the RESPECT suite, you have a complete system for establishing a coaching culture inside an organization. The RESPECT Coaching Styles™ Assessment, validated to the highest psychometric standards, is the first and only tool to effectively measure how great coaching comes to life. Ollie, the AI Coaching Copilot, gives leaders instant access to tailored coaching questions to help them improve their coaching, and coach the way their direct reports want to be coached.

We believe that coaching is for everyone. RESPECT Coaching Styles will quickly transform the way you think about your interactions. Every conversation (“coaching” or not) is an opportunity to create positive change.

For leaders, the program offers resources for personal and organizational transformation.

For HR professionals, it gives you a cutting-edge curriculum and toolset to integrate into your leadership development and other programs.

For professional and aspiring coaches, it invites the discovery of new depths in coaching.

For curious and ever-learning humans, this program is a doorway in to an expanded approach to relating to others and moving through life.

While prior coaching experience or training is helpful, there are no specific prerequisites or coach certification requirements at this time.

That said, this is NOT a program for people who aren’t ready to challenge themselves, play in the discomfort, and explore new ways of looking at the world. RESPECT training is a prerequisite for our more advanced programs.

Yes, this program is accredited for 20 hours of CCE (Continuing Coach Education) credits through the International Coaching Federation (ICF). This includes 16 hours of Core Competencies and 4 hours of Resource Development.

See our upcoming program dates here.

Recordings will be available if you need to miss a class, but we suggest attending live as much as possible, since practice is where the magic happens.

Yes! Schedule an appointment with a member of our team here.

Please email our team at