RESPECT Trainer Program

Unlock the latent coaching capability within you and your organization

Most coaching methodologies out there lack rigor and are incomplete.

We think we are getting the full picture, but the truth is that most coaching frameworks only give you 43% of what you need to master coaching.

These well-meaning methodologies and schools teach basics, but focus on just 3 of 7 essential styles. If this were school, they’d get a failing grade. 

What’s worse, their approach is mostly based on anecdotal evidence and is riddled with the creator’s own tendencies, preferences, biases, and awareness gaps.

These programs talk mostly about remedial concepts like asking questions, listening, and creating a safe space but, fail to graduate you with a solid understanding of how great coaching interactions actually work.

That’s because until now, we haven’t known exactly how coaching works.

Existing research showed that coaching works. But because of the confidential nature of coaching, it’s been difficult to study exactly HOW it works. In his breakthrough research, Dr. David Morelli discovered that coaching works through the use of exactly seven styles.

RESPECT Coaching Styles™ is the first and only comprehensive, rigorously research-backed coaching framework that illuminates the fundamental forces behind great coaching and shows you how to use them!

These styles influence and shape every single question we ask, statement we make, and pause we take. They’re the seven hidden keys of masterful coaching, and they spell the acronym RESPECT.

No matter how much experience you have, the RESPECT Coaching Styles will accelerate your coaching capability so you can create more meaningful and fulfilling interactions – as a leader, coach, or in any area of life. You can now unlock the tools to become a more powerful changemaker in every conversation, large and small.

Welcome to the Coaching Styles Revolution.

RESPECT Coaching Styles™ are transforming the way we work and live.

Explore the transformations experienced by individuals and organizations who have adopted the RESPECT Coaching Styles™.   

The Styles (aka the tangibles you'll learn)


Become an obstacle eraser


Remind them what they already know deep within


Turn complex problems into elegant solutions


Speak the unspeakable in service to growth


Open doors to new worlds


Create space through grounded, embodied presence


Catalyze limitation into potential into reality

What's Included

✔ Five 4.5-hour live interactive workshops

In these highly engaging workshops, you’ll get in-depth experience with each of the RESPECT Coaching Styles, understand how to ask questions in each style, learn how to express them directly and indirectly, see demonstrations, practice each style with a partner, gain personalized feedback on your coaching, and even learn how to combine and blend the styles – giving you the foundations of coaching mastery you need.

June 2024 Program Dates:

Tues, June 18

Thurs, June 20

Tues, June 25

Thurs, June 27

Fri, June 28

All classes meet at 11am-3:30pm Eastern time 

October 2024 Program Dates:

Tues, Oct 8

Thurs, Oct 10

Tues, Oct 15

Thurs, Oct 17

Fri, Oct 18

All classes meet at 11am-3:30pm Eastern time 


✔ Bonus #1: 1-hour coaching session with David Morelli, the creator of RESPECT ($1000 value)

As a special bonus, be one of the first 20 people to sign up and get a personalized, one-on-one coaching session with David Morelli, PhD. This breakthrough-focused session can be used on any topic that would most support you in making a leap forward in your coaching, leadership, or life!

✔ Bonus #2: 5 Coachee Preference Assessment credits for your direct reports and/or coachees ($500 value)

These give you invaluable insight into how people want to be coached by you, in much more depth than they could articulate without going through RESPECT training themselves.

✔ Bonus #3: One year of access to our proprietary AI-powered RESPECT App ($500 value)

This coaching co-pilot, based on the RESPECT Coaching Styles framework, can help you generate coaching questions for any situation! Using the power of AI to help create the context, you’ll get questions that are tailored to both your coaching styles and the style preferences of those you coach! You’ll be the first to get access to this groundbreaking technology that’s never been available before!

Join the Coaching Styles Revolution.



Pay in full:

Secure your spot:
$200 deposit

Meet David

I felt insecure. 

In my first coaching class, I sat across from my coaching practice partner trying to grasp how to frame these things called “powerful questions”. The instructor came by, so I asked, “How do I shape these types of questions?” “Just feel your way through it. It just comes with experience,” he said.

He probably noticed my blank stare. He continued, “Just keep asking questions – great questions, powerful questions, thought-provoking questions.” Still not much help.

Sure, I did my best, just like you are. But I wanted a system to help me understand and organize my coaching interactions. 

I stumbled through without it. My instructors told me I was doing great – top of the class, but I felt like I was groping around in the dark. 

Over the next couple decades, I coached – a lot. I taught coaching. I helped others teach coaching. But coaching still felt untethered, ungrounded, and adrift – even though it’s an incredibly powerful approach.

I’ll admit, the lack of groundedness annoyed me. The lack of research annoyed me. And the lack of a comprehensive framework annoyed me. 

When I began my doctoral work to investigate the possible existence of coaching styles, I didn’t know what I’d find – I just knew I had to look!

After discovering the seven RESPECT Coaching Styles – I felt excited, then pissed!

I felt excited because I finally had words and a framework describing how to ask great coaching questions. But I felt pissed because of the hundreds of thousands of people who’d gone through coach training without this knowledge.

After 25 years of executive coaching and getting my PhD in business by researching coaching, I finally feel confident about how coaching works and how to teach it to others effectively. I’m excited to have you join me in this journey – because you won’t have to grope around in the dark, like I did – and there are countless lives you’ll positively impact because of it!


RESPECT Coaching styles is an innovative framework that illuminates how great coaching works to make everyone, everywhere, an instantly better coach.

Yes! Unlike most coaching methodologies that are based on anecdotal evidence and personal experience, RESPECT Coaching Styles emerged from Dr. David Morelli’s research, which sought to understand whether coaching styles exist, and if so, what they are. 

Dr. Morelli’s research utilized the grounded theory approach, which means that rather than trying to prove a theory by collecting data in support of the theory, the theory emerges from the data itself. He specifically used the Gioia methodology to analyze the data, which is the most rigorous, well-respected approach to qualitative research and which meets the standards for peer-reviewed journals. 

His analysis uncovered exactly 7 distinct styles that accounted for all the data. That’s research-speak for “The results were remarkably reliable and cohesive!” These results have vast implications for our understanding of coaching and communication.

The RESPECT Trainer Certification Program is an intensive, accelerated training in RESPECT Coaching Styles – how to use them and how to teach them.

You’ll quickly become fluent in all the styles and able to flow between them consciously. As you level up your own coaching, you’ll also learn the most effective way to foster coaching capabilities and build a true coaching culture within an organization.

Upon completing the certification process, you’ll be eligible to deliver training on the RESPECT framework and access discounted assessment rates. 

Most other coaching frameworks and programs emphasize just 3 of 7 styles. That’s less than 43% of what it takes to become a masterful coach! 

RESPECT Coaching Styles is the only coaching system to give you the full suite of styles and show you how to move effortlessly between them. You’ll learn exactly how to get transformative results for yourself and others, in a straightforward way that unlocks your coaching potential – no matter where you are in your coaching journey!

We believe that coaching is for everyone. RESPECT Coaching Styles will quickly transform the way you think about your interactions. Every conversation (“coaching” or not) is an opportunity to create positive change. Whether you’re a leader, a human with loved ones, or already a skilled coach, the Coaching Styles Revolution is available to you when you take the RESPECT Trainer Program.

That said, this is NOT a program for people who aren’t ready to challenge themselves, play in the discomfort, and explore new ways of looking at the world. RESPECT training is a prerequisite for our more advanced training.

See our upcoming program dates here.

Recordings will be available if you need to miss a class, but we suggest attending live as much as possible, since practice is where the magic happens.

Yes! Schedule an appointment with a member of our team here.

Please email our team at

AI Coaching Copilot: beta available now