OwlHub - RESPECT Trainer Program

RESPECT Coaching Styles™ is the first and only comprehensive, research-backed coaching framework that makes coaching skills available to anyone.

Our certification program equips leaders and coaches to expand their own coaching mastery and to train others in this groundbreaking model.

For leaders, our program gives you the tools to build a true coaching culture in your organization. With the framework, training, assessments and AI technology, RESPECT is quickly becoming adopted as the coaching culture operating system of choice.

Improve retention and decrease attrition costs
Increase employee engagement, productivity, and fulfillment
Facilitate more effective collaboration and decision-making in every interaction
Make coaching skills the norm organization-wide and build a true coaching culture

For executive coaches, this program opens up possibilities you didn’t know existed. It stretches you in new ways and helps you expand beyond stylistic ruts. Reach new depths with your clients and become the coach they need you to be, but don’t know how to ask for.

Expand your range beyond your comfort zone (and what you were taught in coach training)
Unlock coaching mastery and effortlessly flow between all 7 styles
Become the right coach for any client
Earn 20 hours of ICF CCEs

FORMAT

Live online interactive classes

PROGRAM DURATION

5 half days spread over 2 weeks

UPCOMING DATES

Feb 13-27, 2025
June 6-20, 2025
See calendar

INVESTMENT

$4200

CREDENTIALS

RESPECT Certified Trainer™ 20 CCEs through ICF

The Science behind RESPECT Coaching Styles™

RESPECT Coaching Styles™ is an award-winning, research-based framework that breaks down exactly what happens in great coaching. This groundbreaking framework is derived from academic research using the most rigorous, well-respected qualitative research methodology.

Using the strictest quantitative methods, independent analysis shows that the RESPECT Coaching Styles assessment meets the highest psychometric standards – yielding the first and only tool to effectively measure how great coaching comes to life.

New research also shows that 90% of people quit their jobs because of their leaders’ coaching style gaps. This has huge implications for an organization’s cost to fill roles, engagement levels, and overall ability to perform.

Your Instructor

Learn from Dr. David Morelli, the creator of the RESPECT framework
27 years of coaching and leadership development experience
Professional improviser and expert facilitator

Interactive Classes

See demonstrations
Gain personalized feedback on your coaching
Practice skills in breakouts
Gain personalized feedback on your coaching
Learn how to combine styles

Hands-On Experience

Get practice training a group in RESPECT
Coach and receive coaching from a partner
Apply your learning in real-world activities with direct reports or clients
Get 5 Coachee Preference Assessments for your direct reports or coachees ($500 value)

Beyond the Program

Rigorous certification process so you know you’re ready
Rollout support for successful implementation
Ongoing advanced training and a place to practice
Community of practitioners to support you

“This is something I would recommend not only for other coaches, which I found to be incredibly helpful, but also for leaders who do coaching. It’s going to help you learn how to be the adaptable coach that you need to be.”

Marshall Goldsmith

#1 Executive Coach, NYT Bestselling Author

“This has been AMAZING and so helpful to me! I feel like I have permission to be who I REALLY am! At the risk of sounding dramatic - it’s life changing!”

Chris R.

Professional Certified Coach

“My main take-away is WOW! For me, a lot clicked and lit up inside! I’m really excited!"

Tatiana Q.

Fortune 500 Exec Leader

“You nailed it with your program. I’ve been coaching 17 years now and this put all of the things I do into a system.”

Chris B.

Professional Coach

Meet David

I felt insecure.

In my first coaching class, I sat across from my coaching practice partner trying to grasp how to frame these things called “powerful questions”. The instructor came by, so I asked, “How do I shape these types of questions?” “Just feel your way through it. It just comes with experience,” he said.

He probably noticed my blank stare. He continued, “Just keep asking questions – great questions, powerful questions, thought-provoking questions.” Still not much help.

Sure, I did my best, just like you are. But I wanted a system to help me understand and organize my coaching interactions.

I stumbled through without it. My instructors told me I was doing great – top of the class, but I felt like I was groping around in the dark.

Over the next couple decades, I coached – a lot. I taught coaching. I helped others teach coaching. But coaching still felt untethered, ungrounded, and adrift – even though it’s an incredibly powerful approach.

I’ll admit, the lack of groundedness annoyed me. The lack of research annoyed me. And the lack of a comprehensive framework annoyed me.

When I began my doctoral work to investigate the possible existence of coaching styles, I didn’t know what I’d find – I just knew I had to look!

After discovering the seven RESPECT Coaching Styles – I felt excited, then pissed!

I felt excited because I finally had words and a framework describing how to ask great coaching questions. But I felt pissed because of the hundreds of thousands of people who’d gone through coach training without this knowledge.

After 25 years of executive coaching and getting my PhD in business by researching coaching, I finally feel confident about how coaching works and how to teach it to others effectively. I’m excited to have you join me in this journey – because you won’t have to grope around in the dark, like I did – and there are countless lives you’ll positively impact because of it!

FAQs

What is RESPECT Coaching Styles™?
Is it research-based?

Yes! Unlike most coaching methodologies that are based on anecdotal evidence and personal experience, RESPECT Coaching Styles emerged from Dr. David Morelli’s research, which sought to understand whether coaching styles exist, and if so, what they are.

Dr. Morelli’s research utilized the grounded theory approach, which means that rather than trying to prove a theory by collecting data in support of the theory, the theory emerges from the data themselves. He specifically used the Gioia methodology to analyze the data, which is the most rigorous, well-respected approach to qualitative research and which meets the standards for peer-reviewed journals.

His analysis uncovered exactly 7 distinct styles that accounted for all the data. That’s research-speak for “The results were remarkably reliable and cohesive!” These results have vast implications for our understanding of coaching and communication.
What is the RESPECT Trainer Certification Program?

The RESPECT Trainer Certification Program is an intensive, accelerated training in RESPECT Coaching Styles – how to use them and how to teach them.

You’ll quickly become fluent in all the styles and able to flow between them consciously. As you level up your own coaching, you’ll also learn the most effective way to foster coaching capabilities and build a true coaching culture within an organization.

Upon completing the certification process, you’ll be eligible to deliver training on the RESPECT framework.
What makes RESPECT different from other coaching frameworks?

Most other coaching frameworks and programs emphasize just 3 of 7 styles. That’s less than 43% of what it takes to become a masterful coach!

RESPECT Coaching Styles is the only coaching system to give you the full suite of styles and show you how to move effortlessly between them. You’ll learn exactly how to get transformative results for yourself and others, in a straightforward way that unlocks your coaching potential – no matter where you are in your coaching journey.

The framework is simple to teach and learn, allowing for quick development of coaching capability at scale.

With the other tools in the RESPECT suite, you have a complete system for establishing a coaching culture inside an organization. The RESPECT Coaching Styles™ Assessment, validated to the highest psychometric standards, is the first and only tool to effectively measure how great coaching comes to life. Ollie, the AI Coaching Copilot, gives leaders instant access to tailored coaching questions to help them improve their coaching, and coach the way their direct reports want to be coached.
Who is this program for?

We believe coaching is for everyone. RESPECT Coaching Styles™ will quickly transform the way you approach interactions. Every conversation (“coaching” or not) is an opportunity to create positive change.

For leaders, the program offers resources for personal, team, and organizational transformation.

For HR and Learning & Development professionals, it gives you a cutting-edge curriculum and toolset to integrate into your leadership development and other programs to cultivate organization-wide coaching capability.

For professional coaches, it takes you way beyond what you learned in coaching school to round out the gaps in your coaching.

For curious and ever-learning humans, this program is a doorway in to an expanded approach to relating to others and moving through life.

While prior coaching experience or training is recommended, there are no specific prerequisites or coach certification requirements at this time.

That said, this is NOT a program for people who aren’t ready to challenge themselves, play in the discomfort, and explore new ways of looking at the world. RESPECT training is a prerequisite for our more advanced programs.
Does the program offer CCEs?
When is the program?
What if I can’t make the class times?
Can I talk to someone about the program and get my questions personally answered?
I have more questions!