Arm your leaders with the #1 leadership skill: Coaching.

We help leaders immediately improve their coaching skills with the only research-based coaching styles assessment on the market.


What are Coaching Styles?

Unlike personality assessments that put people into one of several boxes, there are 7 Coaching Styles. The goal is to achieve proficiency in all of them, expanding leaders’ range and ability to elicit results. The 7 Coaching Styles are represented by the acronym RESPECT, because the ultimate way to respect someone is to communicate in the way they need.


Moves people forward to take action, sets up accountability and action plans, and helps spark motivation to create measurable results.


Aids in decision-making by increasing the rigor of thought, questioning assumptions and actions, and poking holes in logic.


Sees the potential in others, assists them in removing barriers to that potential, and helps them process emotions to aid in change.


Helps to fill knowledge and skill gaps, shares tools and practices, acts as a conduit of information to increase others’ capacity and competency.


Guides reflective thought, supports self-discovery, and creates permission for others to think more broadly and open to new opportunity.


Assists in finding solutions to problems, partners with others to diagnose the central issue, and creates scenarios and plans strategically.


Listens and empathizes deeply, helps others feel seen and appreciated, and models authenticity and vulnerability.

Why RESPECT Coaching Styles™?

Born from Dr. David Morelli’s dissertation research into the discovery of executive coaching styles, the RESPECT Coaching Styles™ Assessment provides instant insight into exactly how coaching works and how to immediately improve.

The best leaders are great coaches, and this assessment has become a must-have tool for any level of leader who wants to improve their leadership and coaching abilities.


Lead More Effectively

Coaching is the most important leadership skill, according to a 10-year study at Google. This assessment shows you exactly how to level-up your coaching quickly.

Challenge Projects

Improve Performance

Coaching catapults performance in many ways, including increased engagement and productivity, less turnover, and higher-quality decision-making.


Increase Self-Awareness

Improving your coaching and communication is easy when you know which styles you’re proficient in and which need more attention or development.



Instant Insight

Get visibility into the combination of styles that make up exactly how you communicate, as well as your underdeveloped styles. 


Immediately Actionable

Making adjustments to your styles is easy because RESPECT Coaching Styles™ are behavior-based. You’ll immediately know exactly what to start doing more and less.

Research Based

This is the first and only research-based assessment of coaching styles available. This gives you the peace of mind to know you’re getting rigorous, thorough, and complete insight into effective coaching.

For Individuals

The RESPECT Coaching Styles™ Assessment is a self-assessment for individual leaders who want to gain actionable insight into their coaching interactions using an effective, research-born evaluation tool.

For Leaders

The RESPECT Coaching Styles™ 360 Assessment gives leaders insights about how their coaching style choices impact others as well as gives them feedback about what to do more and less of to optimize team outcomes.

For Teams

The RESPECT Coaching Styles™ Team Assessment provides an aggregate view of the interaction styles within your team, including strengths, weaknesses, and communication dynamics as a group.

Get In Touch

To schedule an assessment demo or get more information, fill out the form and we’ll contact you soon.